2013 Trevor Huffman Elite Basketball Academy


Over the past few weeks I've been working closely with my good friend Trevor Huffman to create a logo that would represent his elite basketball academy.  Basketball has always been close to my heart, as a collegiate player and admirer of the game.  I'm really excited for SST and Trevor this summer as they kick off their basketball academy to kids starting at age 6 to pro level.  This will be in the midwest and I highly recommend participating in the program.  Trevor has 11 years experience playing professional basketball (taking his team to the Sweet 16, all time scorer, the list goes on) and currently competes overseas in France.
some early sketches
Creating the logo was a fun and collaborative process with Trevor.  We worked together to incorporate the SST brand while creating the elite academy series.  We wanted something, bold, simple, universal and recognizable.  In the end, we opted for a graphical image with the brand in the forefront and academy following.  We explored the meaning of 'Elite' what it meant, how it looked and how it translated into what the basketball academy would represent.  In the end, we came up with something that wasn't fussy..after all, it's all about playing ball :)

the final promo video w/logo





Creative Commons License
Trevor Huffman Elite Basketball Academy Logo by Natalie Woo is licensed under a Creative Commons Attribution 3.0 Unported License.